Effective March 1, 2026 · Last updated September 1, 2026
Overview
Luma Dental, PLLC (“Luma Dental,” “we,” “us”) operates lumadental.com. This Privacy Policy explains what information we collect when you visit our website, fill out a form or contact us, and how we use and protect it.
Health information you share as a patient is also protected under HIPAA and described in our Notice of Privacy Practices.
Information we collect
Contact details. Your name, email address and phone number when you send a message or register.
Appointment details. Preferred clinic, reason for visit and insurance carrier you choose to share.
Technical data. Browser type, device, pages visited and approximate location.
Cookies. Small files that help our site work and measure traffic with privacy-friendly analytics.
We may use and share your health information without your written permission for the following purposes:
Treatment. To provide and coordinate your dental care, including with specialists and labs.
Payment. To bill and get paid by you, your insurance carrier or another third party.
Health care operations. To run our practice, train staff and improve the quality of care.
Appointment reminders. To contact you about upcoming visits and treatment options.
As required by law. When federal, state or local law requires it, including public health and safety reporting.
How we use your information
To respond to your messages and schedule appointments.
To verify insurance benefits before your visit.
To send appointment reminders by email or text message.
To improve our website and the care experience.
To meet our legal and regulatory obligations.
We will not use or share your information for marketing, or sell your information, without your written authorization. You may revoke an authorization in writing at any time, except where we have already acted on it.
How we share information
We never sell your personal information. We only share it when needed to provide our services:
With service providers who help us run our website, forms and scheduling, such as our hosting and form-processing partners.
With your insurance carrier, when you ask us to verify benefits.
When required by law, subpoena or to protect someone’s safety.
Get a copy of your records. Ask to see or receive an electronic or paper copy of your dental record.
Ask us to correct your record. Request changes if you believe information is incorrect or incomplete.
Request confidential communication. Ask us to contact you in a specific way or at a different address.
Ask us to limit what we share. Request restrictions on certain uses, including sharing with your health plan when you pay in full out of pocket.
Get a list of disclosures. Ask for a list of times we have shared your information.
Get a copy of this notice. Ask for a paper copy at any time, even if you agreed to receive it electronically.
Choose someone to act for you. A legal guardian or medical power of attorney can exercise your rights.
Cookies & analytics
We use cookies and privacy-friendly analytics to understand how visitors use our site. You can block or delete cookies in your browser settings, though some features may not work as expected.
We will let you know promptly if a breach occurs that may have compromised the privacy or security of your information.
We must follow the duties and privacy practices described in this notice.
We will not use or share your information other than as described here unless you tell us we can in writing.
Data security
Form submissions are sent over an encrypted connection and stored in our secure practice management system only as long as needed to provide care or as required by law. No method of transmission over the internet is completely secure, but we work to protect your information using reasonable safeguards.
Your choices & rights
You may ask to access, correct or delete the personal information we hold about you by contacting us using the details below. Depending on where you live, you may have additional rights under state law.
Children’s privacy
Our website is not directed at children under 13. A parent or legal guardian completes forms on behalf of minor patients.
1420 S Congress Ave, Suite 200, Austin, TX 78704
privacy@lumadental.com · (512) 555-0142
For how we handle information you share on our website, see our Privacy Policy.
Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top of this page shows when it last changed.
Contact us
Luma Dental, PLLC · Attn: Privacy Officer
1420 S Congress Ave, Suite 200, Austin, TX 78704
privacy@lumadental.com · (512) 555-0142
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.